Advanced Audiology’s Nola Aronson is sharing with the community that hearing aids are not a commodity sold to consumers by a salesperson, but are medical tools that require skillful programming in order to provide solutions to hearing loss issues.
Because “amplifiers” and over-the-counter hearing aids are soon to be available at stores nationwide, Aronson believes that now is the time to help the public understand why price is not everything.
“What people realize when they come to us is that they’re getting a whole education and they’re learning about their hearing,” said Aronson. “And when they have problems, they can come back to us and we can tell them what needs to be done. It’s not a just one-shot process — it’s a long process, if it’s done right.”
A master’s degree — and usually a doctorate degree in their field as well — helps private practice audiologists gain the skills and expertise needed to find their patients the best possible hearing loss solutions, and make adjustments and provide service as needed over time.
“Because (hearing aids) are in your ear and they get dirty and they get sweat and moisture … they have to be serviced,” Aronson said. “And your hearing changes and they have to be adjusted correctly.”
Individuals who decide to go with the less expensive alternatives to a private practice audiologist commonly wind up with hearing aids that don’t work correctly, according to Aronson.
“What happens is, they get unhappy and then they don’t wear the hearing aids,” she said. “Then they lose out on their hearing and things like that.”
Aronson not only donates 10 percent of her hearing aid sale proceeds to Santa Clarita nonprofits, she also makes the effort to go above and beyond for her patients in an effort to make sure they are happy with their hearing loss solutions in both the short- and long-term.
“I go that extra mile to try to help my patients,” she said. “It’s not all about just money all the time, and that’s what a lot of people think it’s about. I really care whether people hear or not. I care about each person as an individual.”
Advanced Audiology was founded in 2010 by Santa Clarita audiologist Nola Aronson, who has been fitting hearing aids for more than 30 years. Advanced Audiology is the largest diagnostic hearing center in the Santa Clarita Valley, focusing on clients with hearing loss, tinnitus, ears ringing and more. Hearing tests, hearing aids and new sound infrared devices are also available at Advanced Audiology in addition to a complete hearing healthcare program that includes free batteries, quarterly cleanings and adjustments.
23822 Valencia Blvd. #103
Valencia, CA 91355