One of the most cost-efficient ways to deliver your message to a perfectly targeted audience, is radio.
According to the Radio Advertising Bureau (RAB), who quotes Jack Myers, Founder of Media Village, “Radio works because it sells. Nothing stands above radio as the medium that drives the audience,” as told to the Radio Advertising Bureau.
Radio is exceptionally targeted. In the Santa Clarita Valley, KHTS AM-1220 and 98.1FM are our only commercial radio stations. The KHTS programming is hyperlocal, focusing on Santa Clarita.
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Many surveys have confirmed; when tuning into KHTS, two-thirds of the audience hears station in their car. Moms drive their children to school, sports practice and many other activities throughout the week. They’re listening to KHTS for the latest valley traffic, weather and news.
www.hometownstation.com was launched in October, 2003. It has become Santa Clarita’s most read website.
“Both our digital platforms and on-air broadcast are critical for our sponsors,” shared Jeri Seratti Goldman. She, along with her husband, Carl the owners of KHTS.
“We not only build websites for Santa Larita businesses, we boost their social media. We deliver traffic to our advertiser’s websites and send customers to their business.”
KHTS also produces the largest annual event in our valley. The KHTS Home & Garden Show takes place at Santa Clarita’s Central Park the last weekend in April. Over 20,000 Santa Clarita homeowners visit more than 450 vendors over the two-day show.
Radio is a one-on-one connection. It’s extremely intimate, making it a unique medium.
“88% of GenXer’s agree one of radio’s primary advantages is its local feel,” states the RAB on their website.
Radio is the most cost-efficient medium to reach a very targeted listener. Adults in Santa Clarita is the main audience for KHTS. Listeners are the ones involved in Santa Clarita. The radio stations target audience allows sponsors to spend their advertising dollars very efficiently.
Visit KHTS marketing to discover a great way to market your business
